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Publications by Allan N. Mulholland

Clients Don't Pay for Coaching! They Pay for RESULTS!

Attention Life & Business Coaches! This is NOT just another “how to” book on becoming a Life or Business Coach, yet it will change your perception about coaching! It is NOT about getting more coaching clients, yet this book will help you to get exponentially MORE clients than you’ve ever attracted before! It is NOT about making more money as a coach, yet this book will help you generate more revenue from your coaching practice than you ever thought possible!

This book is a REALITY CHECK for life & business coaches. Many coaches are struggling financially and are desperately trying to fill their practices with reliable and high-paying clients.  Yet not having enough clients is only a symptom of an unsuccessful coaching business, but not its root cause.  If you’re not running a successful and profitable coaching practice, there is only one reasons: You’re not delivering RESULTS!

This book will transition you from a “traditional coach” to a Results Coach. Inside you will find “7 Strategies for Charging High-End Coaching Fees”.  These 7 strategies are the secret to delivering the RESULTS your clients will pay you for! And as a SPECIAL BONUS, I’ve included my complete 12 Week Persona Coach Signature Coaching Program “Change Your Perception. Change Yourself!”™.  Now you can duplicate my proprietary coaching system that creates Value & delivers Results! Here’s an outline of the Signature Coaching Program that is included in the book (A $997 Value!).  By adding the Signature Program to the book, this Special Edition grew by 137 pages!

Week I - You will introduce your clients to the concept of a perceived identity and the impact this perceived identity has on the RESULTS your clients want to achieve.  If your clients want to change any outcome, they must first change their perception of that outcome.  And it all starts here, with their perceived identity!

Week II - You will show your clients to the (r)evolving nature of their identity and the impact their perceived identity has on the RESULTS they want to achieve.  If your clients want to change any outcome, they must first change the perception of “who they are”!  And it all starts here, with the cycle of identity!

Week III - If your clients don’t control the way in which they are perceived, their identity will be at the mercy of those who judge, label, define and characterise them.  In order to achieve the RESULTS your clients are looking for, they must first create a “Social MASK” for the person who would be successful.  The person they must become! They must create a new Persona for success!

Week IV - Your clients bring together the seven elements that are needed for the development of their new Persona.  These are the elements that make up the profile of the “person who would be successful”.

Week V - You lead your clients to a Restore Point from where they can follow a different path to their Desired Outcome.  A Restore Point from where they will start to create their new Persona!

Week VI - Your clients will align their new Persona with that of the “person who would be successful” by modelling their profile.

Week VII - Your clients will align their new Persona with the RESULTS they want to achieve. This is how they measure their success!

Week VIII - Every type of human interaction can be reduced to a single common denominator: COMMUNICATION!

Week IX - As your clients continue to build the foundation for their new Persona, it’s time to create a Code of Conduct for the “person who would be successful”!

Week X - Your clients’ new Persona is now a partially developed picture that needs to be completed by connecting the dots that link the various relationships your clients have with their INFLUENCERS. Coaching is always about VALUE and never about FEES!  And the only VALUE your clients are interested in is measured by the RESULTS you deliver!

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Change Your Perception, Change Yourself!

This book will not change who you are, but it will change the "Perception of Who You Are!"

The perception of who you are is the way in which others see you. It is the way in which others define and characterize you. It’s what others talk about when they talk about you. And that perception of who you are is responsible for the situation you’re in today!
• If you’re not attracting the right partner to build an ideal relationship with, it’s because of the "Perception of Who You Are"!
• If you haven’t landed that dream job or promotion, it’s because of the "Perception of Who You Are"!
• If you’re not successful in any aspect of your personal or professional life, it’s because of the "Perception of Who You Are"!

The "Perception of Who You Are" is your mirror image. It may resemble you in every way, but it’s only your reflection.

And it’s two-dimensional!

The dimension that’s missing is your Identity!

In this book, you’ll discover the four stages of your identity and how these different stages conspired to create the "Perception of Who You Are" that is responsible for the situation you’re in TODAY!

And unless you are successful in most major areas of your life, this perception has failed you!
• If you’re unhappy with your present job - the "Perception of Who You Are" is to blame!
• If you are not successful in your business - it was the "Perception of Who You Are" that failed!
• If you created a dependency on drugs or alcohol - it was the "Perception of Who You Are" that created this addiction!
• If you are overweight or out of shape - the "Perception of Who You Are" is the cause!

With “Change Your Perception. Change Yourself!” you will:
i.    Change the "Perception of Who You Are".
ii.    Create the "Perception You Desire".
iii.    Develop a new Perception for the “person who would be successful!”

This is the “person” you must become!

“Change Your Perception. Change Yourself!”  is a powerful way to become successful at anything you do, any challenge you undertake and any goal you want to achieve.  It can and it will change everything about you!  It will change your life and your destiny!

With “Change Your Perception. Change Yourself!” I will attempt to unravel one of the most perplexing and paradoxical questions of human behavior.

But more importantly, I will focus on the unique values and opportunities that “Change Your Perception. Change Yourself!” presents to all of us.

The areas in which “Change Your Perception. Change Yourself!” can be applied are virtually limitless.
• From weight loss to addictions.
• From the work place to the sports arena.
• From relationships to being ‘suddenly single’.
• From health to wealth.
• From the spiritual realm to the corporate helm.

“Change Your Perception. Change Yourself!” can be used in every area of your life.  Not only will this book show you how to play the starring role you were born and destined to perform, it will also show you how to write the script, direct the performance and stage the opportunities for success!

For once, you will feel completely in control of your life and totally confident about your outcome.

Let’s raise the curtain and aim the spotlight at you!

The stage is set, so get ready to act!

Let’s Change Your Perception!

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RESULTS COACH MASTERY

Attention Life & Business Coaches!

This is NOT just another “how to” course on becoming a coach yet it will change your perception about coaching!

It is NOT about getting more coaching clients yet this course will help you to get exponentially MORE clients than you’ve ever attracted before!

It is NOT about making more money as a coach, yet this course will help you generate more revenue from your coaching practice than you ever thought possible!

Many coaches are struggling financially and are desperately trying to fill their practices with reliable and high-paying clients.

Yet not having enough clients is only a symptom of an unsuccessful coaching practice, but not its root cause.

If you’re not running a successful and profitable coaching practice, there is only one reason:
You’re not delivering the RESULTS your clients hired you for!

So here is your REALITY CHECK!

If you want to want to make a greater impact as a coach and charge high-end coaching fees, you need to “step up your game”!

You need to become a Results Coach who can deliver the results clients are looking for!

Results Coach Mastery will guide you step-by-step through the process of transitioning from a traditional coach to a Results Coach!

This book provides you with a complete start-to-finish blueprint for your new coaching practice!

But with one major difference!

It is 100% goal-oriented and results-driven!
Over the next 50 days, you will:
• Learn how to deliver the RESULTS your clients are looking for!
• Create your Unique Coaching Proposition (UCP).
• Determine the VALUE of your Coaching Programs in real terms.
• Develop a formula to calculate your coaching fees in a professional way.
• Learn how to identify the Desired Outcome your client wants to achieve.
• Draft a Coaching Proposal that outlines your coaching program, the results that your clients can expect to achieve and the coaching fees that you will charge. (template included).
• Create a comprehensive Coaching Agreement based on mutual accountability for you and your client (template included).
• Develop a Signature Coaching Program that is niche specific.
• Teach the three modalities of Results Coaching: One-on-One, Group and Hybrid coaching.
• Structure your coaching practice for maximum results and coaching fees.
• Market and monetize your coaching practice for maximum profitability.
• Produce valuable free content to create the perception that you are an authority in your niche.
• Develop your unique and powerful Coaching Brand.
• Launch your new Coaching Practice in 28 days!

Whether you’re a brand new coach just starting out, or a seasoned veteran with years of experience, if you want to produce the RESULTS that your clients are eager to pay high-end coaching fees for, this book is for you!

And that is a REALITY CHECK that you can take to the bank!

Results Coach Mastery is a complete coaching training program “in-a-book”! Once you’ve implemented all the strategies and techniques that are found in the 30 modules and completed all the assignments, you will be ready, confident and competent to create a rewarding and lucrative coaching practice as a Results Coach in 50 days!